Hotel Experience

Saturday, 18 October 2025, at the Hotel Experience event, Lukas Bobotis joined the panel “Design as Cultural Strategy | Can hospitality recover places?” and argued that design is not décor but a cultural and economic strategy rooted in respect for place and people. He emphasized that architecture should translate local typologies, materials, and spatial logics without pastiche, that responsibility is shared between investor and architect, and that successful hospitality looks beyond the plot to infrastructure, landscapes, and the public realm while creating synergies with local producers and craftspeople so benefits begin from construction onward.

He also underlined adaptive reuse and restoration as essential paths that preserve identity, reduce embodied carbon, and deliver more meaningful guest experiences—affirming that, in Greece, hospitality is a carrier of identity and that design can act as a cultural mediator between private interest and the public good, building authenticity, resilience, and long-term value.